Your Name On Toast

I love work like this. And people who work like this.
You buy your name on toast and your toast will appear on their homepage -- the position depends on how much you "contributed". 100% of proceeds goes to a charity of your choice.
This is an excerpt from the How It Works part of their web page.
I just love their whole attitude and philosophy about it.

Here's why we hope it'll work:
Your Name On Toast is a silly idea.
Silly ideas get talked about a lot. (You can help with this- please digg us or post us on your blog).
Lots of people come to the site.
Lots of people see your name on toast (your actual name...on actual toast)

You get lots of traffic driven to your site.
That's the idea anyway. We hope it all works out.

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