"There are some people who come into graphic design and find it a bit ephemeral and vacuous. People who like to do useful things are attracted to information design. There is something quite useful about designing traffic signs so people don't get lost or or medicine bottles that people can understand. It's a way of making a difference. It's a public service."
- David Sless in Information Design Workbook by Kim Baer
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Translation: what Nikki should be doing.
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