We Love... by Herraiz Soto & Co.

I used Ommwriter for a bit of brain dumping and soul searching today, which led me to dig deeper to find out who was behind this genius of an application. It turns out to be this design shop in Spain, Herraiz Soto & Co. What struck me most was the wit in their write-up on what they love...

We love Rock&Roll
and its attitude,
because that’s exactly
how brands should
connect with their consumers.
We love turning
consumers into fans.
We love Jim Morrison because
he said "I am the Lizard King,
I can do anything".
We love Camper, IKEA, Carrefour,
BMW and Casio because they
are some of our clients.

We love Ben&Jerry’s
when they’re not empty and
Moleskines when they’re full.
We love Barcelona because
its Barcelona and it’s five minutes
from the rest of the world.
We love good ideas and
draught beer although
one isn’t necessarily
connected to the other.

We love the future because
we can invent it.
We love music because
it says things that words
could never say.
We love the impossible because
it's like the bogeyman,
a lie to make people behave.

We love technology because,
right from the beginning it has
always created the coolest
tools for artists to best
express themselves.
We love ping-pong because
it’s like life itself: there is
no ping without the pong.

We love post-its because
they’re like Twitter, only on paper.
We love the word "beautiful"
because it’s impossible to say it
without getting emotional.
We love energy. The good sort.
The kind that’s created when
someone smiles.

We love badminton, levitation
and all those things that
we haven’t done yet.

We love creativity,
because, in reality,
it’s the only thing
we’d take with us to a
desert island. 

PS: I also liked this background of colored mouse cursors that represents their Accessibility work for La Caixa. 

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