We Love... by Herraiz Soto & Co.

I used Ommwriter for a bit of brain dumping and soul searching today, which led me to dig deeper to find out who was behind this genius of an application. It turns out to be this design shop in Spain, Herraiz Soto & Co. What struck me most was the wit in their write-up on what they love...

We love Rock&Roll

and its attitude,

because that’s exactly

how brands should

connect with their consumers.

We love turning

consumers into fans.

We love Jim Morrison because

he said "I am the Lizard King,

I can do anything".

We love Camper, IKEA, Carrefour,

BMW and Casio because they

are some of our clients.

We love Ben&Jerry’s

when they’re not empty and

Moleskines when they’re full.

We love Barcelona because

its Barcelona and it’s five minutes

from the rest of the world.

We love good ideas and

draught beer although

one isn’t necessarily

connected to the other.

We love the future because

we can invent it.

We love music because

it says things that words

could never say.

We love the impossible because

it's like the bogeyman,

a lie to make people behave.

We love technology because,

right from the beginning it has

always created the coolest

tools for artists to best

express themselves.

We love ping-pong because

it’s like life itself: there is

no ping without the pong.

We love post-its because

they’re like Twitter, only on paper.

We love the word "beautiful"

because it’s impossible to say it

without getting emotional.

We love energy. The good sort.

The kind that’s created when

someone smiles.

We love badminton, levitation

and all those things that

we haven’t done yet.

We love creativity,

because, in reality,

it’s the only thing

we’d take with us to a

desert island. 

PS: I also liked this background of colored mouse cursors that represents their Accessibility work for La Caixa.