Airi Isoda: An Observation

As you may have noticed, I'm obsessed with documenting things. I'm also equally fascinated by the process of making, which I think is all too often overlooked. Usually, all we see is the finished product that's all slick and polished. Seldom do we see the rougher beginnings and in-betweens, which to me, say so much more than the perfectly edited end product.

My friend and fashion designer, Airi Isoda, has been busy experimenting with ideas for her very first collection that's set to debut next year. Being the fan that I am, I took this as an opportunity to document her process. I love capturing little details and nuances that might've otherwise been lost and forgotten.

Everything Airi creates is innovative and fresh, always looking to explore new territory through material use and form. Being a trained architect, she looks for opportunities to incorporate architectural elements and materials. In this collection, she experiments with concrete, liquid rubber, wood, and cable rail (didn't get a photo of this one!)



  1. i love the process stage too, so this is nice to see.

    i look fwd to more from airi.

    p.s. love that desktop photo by ryan.

  2. re: the desktop photo, i love how the sunset matches the trace behind it.